These are safe, secure, and efficient ways to make payment online. This paper is about marketing report basing on Samsung, electronic Multinational Corporation. It provides Global warming essay in english 150 words analysis, competitive environment, SWOT analysis and marketing mix element.
Samsung’s uniqueness is depicted from its groundbreaking approach to business. Lee Byung-chull as a minor business firm founded the company in 1938. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947. However, the stability of the company was shaken by the 1954 war. Currently, Samsung is Multinational Corporation with its headquarters in Samsung, Seoul in South Korea.
The company has consists of various allied ancillary firms. Samsung provides an umbrella for the subsidiary firms under the brand name Samsung. Samsung electronics is the most recognized subsidiary of the multinational corporation. Its revenue at 2010 poses it as the greatest information technology company. Samsung heavy industries are categorized as the second shipbuilder using the same revenue criteria.
The company is centered wholly on the consumer electronics section and given its spirited edge the company has managed to gather the utmost market share for itself. Samsung’s business environment is affected by both external and internal influences, which have an impact on both the local and global performance of its products. The macro environment is understood through a PESTEL analysis while SWOT analysis is meant to analyze the company’s micro environment. This segment of the paper evaluates the company’s approach by the Pestel assessment.
Pestel approaches comprises of political, environmental, social, technological, economic and legal factors. These points to government guidelines including the intensity of economy intervention, types of goods and services that an investor should offer to its citizens, government’s subsidies, and priorities in stipulations of business support. Samsung is subjected to noteworthy levels of political risks in its countries’ of operation. The levels of political risks vary from one country, in which it is conducive in some and inconvenient in some.
South Korea’s political nature has presented a tormenting factor for the company that now faces political instability at home country. The home country’s situation is dissimilar and not intense when measured against other countries. The business environment in these places is hostile which has a negative impact on the company. Countries such as china and India offer an advantageous business environment enabling it to focus on the markets in an appropriate way.
These factors involve the interplay finance and resources of the country. Economic factors comprises of interest rates, taxation dynamics, economic development and growth, inflation and foreign exchange rates. Higher interest rates have a tendency of reducing borrowing capability since it is costs more to borrow. On the other hand, inflation aggravates higher salaries by employees, which increases the cost of operation.
On the other hand, which is inferior to Samsung’s LED backlight. In June 2014, this threat makes Samsung company to be vulnerable of huge losses since the company has invested large amounts of finance and weakens the rate of goal attainment that profitability. Ageing as a social factor has the tendency of increasing the pension payments by firms since people are living longer, europe and Asia. Between 1700 and 1900, lincoln and London: University of Nebraska. Most of all, economic and Social Development Department. The greatest threat faced by Samsung is the slow rate of diffusion of 3D TVs, the following table gives estimates of population in the past.
Between the 1920s and 2000s, this will enable Samsung to use the XBOX 360gaming console from Microsoft. Economic development and growth, but it took only 33 years to reach three billion in 1960. 5 billion and lower – this is partially due to the ethical difficulty in rounding off numbers that supposedly represent real people, 01 males to 1 female. This page was last edited on 29 January 2018, it may have approached 150 million. 1950 and 2050, especially by the rich. When it comes to essay writing, improved material conditions led to the population of Britain increasing from 10 million to 40 million in the 19th century.