Students develop expert critical-thinking smart phrases to use in essays, gain confidence, and replace patchwriting and plagiarism with synthesis. We are educators, citation specialists, primary source authorities, and academic researchers.
That expertise is baked into our platform design and services. Set up and start teaching in minutes. Track your students’ progress and provide real-time, in-context feedback. Peace of mind: No advertising or collection of student data. Cite, archive and evaluate sources, organize notes, and outline. Be proud of your results.
Get personal help with difficult citations. Collaborate in real-time from anywhere. Subtle cues can suggest authenticity or reveal deceit. Tap here to turn on desktop notifications to get the news sent straight to you. The language we use in communicating with customers and prospects impacts our ability to excite them about the topic at hand and close the sale. What we say — and how we say it — matters. Different words trigger predictable behaviors in people.
Some encourage listeners to open up and let down their guard. Others create resistance and cause audiences to become defensive. Salespeople who understand the psychology of communication and language learn how to upgrade their vocabulary to include words and phrases that help clients develop positive associations with their brand and product. And because language is such a powerful tool, sales reps can significantly increase their close rates simply by swapping out a handful of things they normally say with high-impact vocabulary. To help you improve the tone and outcome of future client-facing scenarios, here is a list of 14 words and phrases that will encourage customers to react more favorably to your sales pitch.
Share a single, clear reason why potential customers should care about your sales pitch. Not only should your product or service have an advantage over competing offerings, it should also give your users an extra edge against their biggest rivals. The advantage you offer customers should be sticky. By identifying one specific thing that makes your offering special, you leave prospects with an explicit detail worth remembering as they evaluate products from other vendors.
Everyone wants to be amazed. The word tugs on our emotional strings and encourages us to take action. It triggers memories of amazement and the joy we felt when we were amazed. It’s that joy that we want over and over again. Your customers do not want things that are merely ‘good.